The Giraffe Brand

Advance your career with these 3 Personal Branding tips

Advance your career with these 3 Personal Branding tips

Personal Branding is a tool not everyone thinks about using – and that puts them one step behind those that do!

A Personal brand:

  • let’s you stand out in a room full of applicants and industry competition
  • sums up who you are AND what you’re capable of, in an efficient and intriguing way
  • teaches you Marketing, Public Relations, Communication, and Sales skills too.

By the time a person is done brand-building, they have also worked on articulating their value as an individual better than ever, showcasing a confidence and competency any client or company would be after. The individuals become incrementally more valuable to any client or potential employee – and that’s beyond their CV experience.

Advance your career with these 3 Personal Branding tips

Many see jobhunting as dependant on what’s on paper – but you can build onto it in ways that position you as more than just an ideal candidate, but also as a unique asset.

Here are 3 ways how:

  1. Strategize.
    If you don’t already have a stellar Personal Brand, then you are going from relative obscurity to visibility, and putting your experience and personal story out there.
    • Package your brand in a way that encompasses the truth of who you are, and what you are about.
    • Plan out your messaging – ask yourself what the conversation must always go back to when you are being discussed.
  2. Have a website with a domain name that makes sense to the brand you’re trying to develop.
    • You need to offer the utmost value to people beyond social media and, ensure there is a centralized way for people to find out all about you in one go.
  3. Retain your credibility when it comes to your Personal Brand.
    • If you should lose your credibility, you lose trust – and trust is a game changer where Personal Branding success is concerned!

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