The Giraffe Brand

What is Personal Branding

Knowledge – it’s what continued to build the world we live in.

Trading in information is one of the newer constructs of our relatively advanced civilization, and those with stellar Personal Brands have seen meteoric rises in popularity and success, because good information, and a willingness to strategically impart their knowledge, has been at the centre of their branding – alongside their genuine authenticity.

The success of Personal Branding is in how it both does away, as well as slightly affirms gatekeeping of different types of information, in a steady balance.

Personal Branding can be summed up as being the wielding of your authenticity and knowledge for mutually beneficial results, as you engage the world. The information people want is out there, but sometimes it’s not put together concisely, and that is the gap which many successful entrepreneurs and Thought Leaders have taken in. Now, while vast amounts of information circle the internet and in-person, there are those select few whom people consider authorities of knowledge relating to a specific field, and it’s a powerful position to be in.

Need tips to developing or improving your Personal Brand for the better? Here are 3:

  1. Don’t discount your unique attributes.

They may get you noticed the right way, with just a little personal brand development.

  • Be very clear about what you want your Personal brand to actually to.

Make sure it is of value to yourself, and others.

  • Evaluate which platform your audience would be best served by you engaging more on, and then engage more!

Some people receive industry knowledge better on LinkedIn, while others love bite-sized wisdom on TikToK for example. Whatever value you are offering, maximize its worth and reach by choosing the platform best suited for delivering to the audience that wants and needs it.

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